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Our Mission & Values at SuCasa Hair Artistry


Our mission at SuCasa is not just about creating beautiful hair. We care about the overall well-being of our clients and know that although it is important to look our best it is also important to feel our best. As the saying goes, Beauty begins on the inside. 

We want to Empower and give you Confidence.

We understand that your hair is not just something that you wear it is a part of who you are. It is your way of expressing yourself.

At SuCasa we will ensure your experience is highly personal. You are not just a client you become a part of the SuCasa Family and we welcome you on this journey with us.

A journey of Self-Love and Beautiful healthy hair.

Providing a superior client experience, is at the core of everything we do, establishing a loyal client base on a foundation of care, honesty, and respect.

At SuCasa we pride ourselves on using eco-friendly quality hair products that are Vegan and 100% chemical free. We also understand the impact on the environment our waste can have and are mindful of the responsibilities towards a cleaner more sustainable business practice. 

We believe in our products and the ingredients they have in them, and our team are here to deliver educated advice that ensures your hair’s health is just as important to us as it looks.



  • Accountability

 Owning our actions that influence our        stakeholders

  • Sustainability

Climate change and the projections for our environment are a growing concern, and as large contributors to waste, as a salon owner I am ever mindful of our responsibilities towards a cleaner, more sustainable business practices. 

  • Commitment

To outstanding customer service, and upholding our values and mission both the salon and community

  • Passion

Keeping the passion for what we do alive, believing in our mission and sharing that passion with our clients 

  • Customer service

Always looking at our customer experience from our customers point of view, reviewing how we do things and improving in any way possible to ensure every client is happy with the service they receive.

  • Community Involvement

Do what we can to give back to the community from which our business prospers by participating in local charities and events with our time and services 

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Established in 1980, ALFAPARF MILANO is the brainchild of Roberto Franchina who was determined to bring top-quality, effective, easy-to-use products to salons the world over.

ALFAPARF MILANO is now Italy's leading brand in the professional hair sector. And always looking towards the future.

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